Marcus Janssen
Chief Executive Officer
In 2012, Marcus retired from the Marine Corps with a dream of returning to the agricultural community of his youth and making things better for farmers. And that’s where Crucible Ag’s story began!
He wanted growers and producers to have access to the technology and resources that would enable them to achieve return on investment and operate effectively in highly regulated environments.
After a few years of working to understand what growers needed, his dream began to take shape when he accepted a challenge from a grower to set himself apart! He told Marcus to come back with something different that would work, be affordable, and would provide a healthy environment for his family. That seemed like an enormous challenge, but as it happened, he found a way to deliver that and more!
Michelle Roccio
Corporate project manager
Michelle founded Crucible Ag along with Marcus in 2012 after a career in corporate sales. Her long time passion for sustainability and agriculture came to life with their company.
Michelle manages corporate projects for Crucible Ag’s Enviro Science Technologies. She is committed to using science to providing successful, cost effective, and environmentally sound solutions for agriculture and industry.
A little known fact about Michelle is that she got her start at the Walt Disney Company, and she loved having Mickey Mouse sign her paycheck.
Ryan Roccio
Chief operations officer
Ryan is a United States Marine Corps Veteran who comes to Crucible Ag with a background in international policy and economic studies.
Ryan strives to bring innovation to agriculture. He is dedicated to the success of his growers and is passionate about using technology to help them farm smarter to maximize return on investment and be better stewards of the planet we inhabit. He is a certified unmanned aircraft pilot and manages Crucible Ag’s drone operations.
Little known fact: Ryan is fluent in Russian and has lived in Russia, Moldova, and Georgia!
Danny Leigh
southeast regional representative
Coming to us with a background in corporate accounting, Danny is our guy for making sure our customers get a good return on investment. He has a passion for making our farmers successful, and it shows in his work.
He also has the extraordinary skill of identifying plant species, and he is our resident expert on how to manage them when they show up in fields and yards.
When he is not working, Danny spends his time hunting fishing and volunteering for Kennesaw National Battlefield in the area of invasive species and trail management.